BEIJING, Oct. 17, 2025 – PPG (NYSE: PPG) today announced its collaboration
with Xiaomi EV on the newly launched “100 Colors Project,” an ambitious
initiative aimed at redefining automotive personalization. As part of Xiaomi’s
Customization Service, the project will introduce 100 exclusive paint colors
over the next three years, co-developed with leading global coatings
suppliers.
PPG was selected as a key partner in the program and contributed to the
development of the first five custom colors. These include the standout
Amethyst Purple, distinguished by its deep luster and unique visual character,
offering Xiaomi customers a premium and personalized aesthetic.
At the launch event, Xiaomi EV revealed its ambitious plan to offer a more
personalized experience for YU7 owners. In collaboration with leading global
partners, the company will design 100 exclusive car paint colors over the next
three years. This initiative aims to empower every customer to choose a shade
that truly reflects their personality and style, reinforcing Xiaomi EV’s
commitment to innovation and individual expression.
“PPG is proud to support Xiaomi in pushing the boundaries of automotive design
and personalization,” said Thomas Li, PPG vice president, automotive coatings,
Asia Pacific. “With our global manufacturing network and deep coatings
expertise, we continue to deliver innovative solutions that enhance visual
appeal and provide long-term performance and sustainability, empowering OEMs
to meet evolving consumer expectations and design trends.”
By combining knowledge of cross-industry color trends with advanced digital
visualization tools, PPG helps automotive manufacturers develop vehicle colors
aligned with the latest consumer trends. Its innovative
Digital Styling Program
allows designers to simulate how colors and effects appear on virtual car
models – both exterior and interior. This approach enhances remote
collaboration with OEM design teams, streamlining the evaluation and
integration of new color concepts into vehicle development processes.
PPG: WE PROTECT AND BEAUTIFY THE WORLD®
At PPG (NYSE:PPG), we work every day to develop and deliver the paints,
coatings and specialty products that our customers have trusted for more than
140 years. Through dedication and creativity, we solve our customers’ biggest
challenges, collaborating closely to find the right path forward. With
headquarters in Pittsburgh, we operate and innovate in more than 70 countries
and reported net sales of $15.8 billion in 2024. We serve customers in
construction, consumer products, industrial and transportation markets and
aftermarkets. To learn more, visit www.ppg.com.
The PPG Logo and We protect and beautify the world are
registered trademarks of PPG Industries Ohio, Inc.
PPG Media Contact:
Camila Gazotto
Automotive OEM Coatings
+34 669 160 431
camila.gazotto@ppg.com
www.ppg.com