News Details

Partnership empowers homeowners with curated paint palettes, thoughtful expertise

PITTSBURGH--(BUSINESS WIRE)-- Leanne Ford, the interior designer behind the HGTV home renovation show “Restored by the Fords,” is joining her passion for color and design with paint and color expertise from PPG (NYSE:PPG). The partnership will give homeowners the confidence they need to tackle do-it-yourself (DIY) projects at home – starting with selecting the perfect white paint – by making their combined design and color know-how accessible to everyone.

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“We all should feel empowered to create a space for ourselves that we love coming home to at the end of the day,” said Ford. “Color is such an impactful way to do this, so I’m thrilled to work with PPG, a leader in paint and color that is headquartered in my hometown of Pittsburgh, to bring the power of paint to life for homeowners. It’s really about giving everyone the confidence to use paint and color fearlessly in their homes to create spaces that they’re proud of. For me, this all starts with picking the perfect white paint.”

Kicking off her color collaboration with PPG, Ford handpicked three colors in her signature hue from the PPG paint color palette at THE HOME DEPOT® stores to offer reassurance to homeowners trying to select the right shade for their homes.

Ford’s go-to, no-fail whites represent three distinct tones – true, warm and cool – with each hue having unique nuances that differentiate it from the others. The colors in the palette are Pure White, which is PPG TIMELESS® out-of-the-can white; Natural White; and White On White.

“The differences between these three shades of white are in the details, but you truly can’t go wrong with any one,” said Dee Schlotter, PPG senior color marketing manager. “Often, homeowners default to white out of indecision, but these are all purposeful whites that can create an emotional connection. Leanne’s white palette allows homeowners to make an intentional choice to envelop spaces in white, mirroring the soulful designs for which she’s recognized.”

Ford shares the following tips to help simplify picking and pairing the perfect white paint color with décor:

• True White – For rooms with a lot of windows and natural light, like Ford’s living room, Pure White, PPG Timeless out-of-the-can option, is a great fit and is a very convenient grab-and-go option since it does not require tinting. Drawing attention to each architectural detail in a space, the true white tone also will enhance light in the room for a daytime ambience at any hour. Ford recommends painting exposed brick this shade of white and pairing it with marble and greenery for a modern, crisp and refreshed look.
• Warm White – To create a cozy retreat, PPG Natural White 50YY 83/029 is soft and inviting, appealing to those homeowners wanting to create the popular design trend of “hygge,” which is based off the Danish concept. This hue reflects minimalist trends and can envelop a space to create a soothing feel, especially in a bedroom or other personal space when paired with warm, dimmable lighting. Natural White allows worn woods, vintage artwork and black rod-iron fixtures to be the focal point, creating a lived-in, laid-back space.
• Cool White – To create a formal look, PPG White On White 30GY 88/014 radiates elegance. Ford says it lives well with mixed metals and warm wood touches, such as butcher block counters or a vintage hutch in a kitchen. With its bright and airy feel, this cool hue also can make an area feel more spacious. By adding this signature color to a smaller room, such as a dining room, it can help the room expand around oneself.

“To me, white is the silence between the chords, so to say,” said Ford. “It gives us the break we need from technology, work and the constant stimulation in today’s world. White plays nicely with wood tones, brick, metal and natural elements, making it a powerful and versatile hue for experienced interior designers and homeowners alike – even for first-time DIYers.”

The colors are available in the PPG Timeless and PPG DIAMOND™ paint lines at THE HOME DEPOT locations across the U.S. To find the store nearest you, visit http://diy.ppg.com/where-to-buy.

EDITOR’S NOTE: For images and more information about Leanne Ford and PPG’s no-fail white paint colors, visit http://newsroom.ppg.com/leannefordpartnership.

PPG’s architectural coatings business in the U.S. and Canada is an industry leader in residential and commercial coatings, delivering the latest technologies and operational advancements through its strong portfolio of brands. It manufactures and sells interior and exterior paints, stains, caulks, repair products, adhesives and sealants for homeowners and professionals. Its distribution network includes more than 15,000 touchpoints through company-owned stores, independent dealer locations and all major home improvement centers across the U.S. and Canada. For more information, visit ppg.com/ac.

PPG: WE PROTECT AND BEAUTIFY THE WORLD™

At PPG (NYSE:PPG), we work every day to develop and deliver the paints, coatings and materials that our customers have trusted for 135 years. Through dedication and creativity, we solve our customers’ biggest challenges, collaborating closely to find the right path forward. With headquarters in Pittsburgh, we operate and innovate in more than 70 countries and reported net sales of $14.7 billion in 2017. We serve customers in construction, consumer products, industrial and transportation markets and aftermarkets. To learn more, visit www.ppg.com.

We protect and beautify the world is a trademark and the PPG Logo is a registered trademark of PPG Industries Ohio, Inc.
PPG Diamond is a trademark and Timeless is a registered trademark of PPG Architectural Finishes, Inc.
The Home Depot is a registered trademark of Homer TLC, Inc. and is used under license.

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PPG Media Contacts:
Greta Edgar, 412-434-2445
Architectural Coatings
edgar@ppg.com
or
Lynne Evosevich, 724-742-5375
Architectural Coatings
evosevich@ppg.com
www.diy.ppg.com

Source: PPG