PITTSBURGH--(BUSINESS WIRE)--Mar. 17, 2016--
PPG (NYSE:PPG) announced today updates to its corporate brand and the
launch of a global marketing campaign to drive increased familiarity
with the company. The initiative introduces a new tagline – PPG: WE
PROTECT AND BEAUTIFY THE WORLD™ – that brings PPG’s focus to life as the
world’s leading paint and coatings company. (Additional materials
related to the PPG brand update and marketing campaign are available at newsroom.ppg.com/PPGBrand.)
“The new campaign is people-centric and diverse, and it invites the
viewer into a conversation with us,” said Bryan Iams, vice president,
corporate and government affairs. “The creative content celebrates our
technology breakthroughs, explaining them in a consumer-friendly way,
and highlighting the positive impact we have on people, communities and
customers.”
PPG launched the marketing campaign this month in the U.S., through a
combination of paid advertising and social-media activity, after
unveiling it to employees. Advertisements appear in leading U.S.
business, general interest and trade media outlets, and they will begin
to appear in April in other regions where the company operates,
including Europe, Asia and Latin America. Initial ads will focus on the
company’s breadth of paint and coatings offerings. Ads appearing later
this year will showcase specific paint and coatings technologies,
including a coating for cars that helps to resist scratches, and a paint
for airplanes that uses chemistry found in the skin of an eggplant to
reduce heat in the cabin and, in turn, decrease energy use.
The campaign showcases updates to PPG’s brand, intended to more clearly
communicate the company’s position as a global paint, coatings and
materials leader and to simplify its market identity. For example, the
company will reference “PPG” in communications and marketing materials
instead of “PPG Industries.”
There is also an updated PPG logo that will be easier to use across the
company’s international business footprint. The new PPG logo will be
more visible and will begin appearing more prominently on packaging for
PPG products.
“Over the last decade, PPG has significantly changed its portfolio of
products and services and grown its global footprint, and our brand is
continuously evolving to reflect who we are today and where we are
headed for the future,” Iams said. “We will be making the PPG brand much
more visible, helping to strengthen our brand and our engagement with
customers.”
The updated PPG brand identity also includes a design system using clean
lines, vibrant colors and more emotive and human imagery, and a more
personal and conversational tone.
“We expect these changes to make it easier to understand PPG’s full
breadth of products and services and how they are connected,” Iams said.
“For people who are not end users of PPG’s products, the updated
branding should help explain the benefits of and reasons for choosing
our products and the value PPG brings to its markets and communities.”
PPG: WE PROTECT AND BEAUTIFY THE WORLD™
At PPG (NYSE:PPG), we work every day to develop and deliver the paints,
coatings and materials that our customers have trusted for more than 130
years. Through dedication and creativity, we solve our customers’
biggest challenges, collaborating closely to find the right path
forward. With headquarters in Pittsburgh, we operate and innovate in
more than 70 countries and reported net sales of $15.3 billion in 2015.
We serve customers in construction, consumer products, industrial and
transportation markets and aftermarkets. To learn more, visit www.ppg.com.
We protect and beautify the world is a trademark and the PPG
Logo is a registered trademark of PPG Industries Ohio, Inc.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160317005560/en/
Source: PPG
PPG
Mark Silvey, +1 412-434-3046
Corporate
Communications
silvey@ppg.com
newsroom.ppg.com/PPGBrand