CRANBERRY TOWNSHIP, Pa.--(BUSINESS WIRE)--Apr. 12, 2016--
The OLYMPIC® Paints and Stains brand today announced the
launch of its new color center at LOWE’S® store locations
across the U.S. Designed to simplify the selection of paint colors, the
new, curated center is organized to guide a customer’s color journey and
features three selection pathways with dedicated interior and exterior
sections. Both inspiring and easy to navigate, the new color center
offers options for customers to search by color family, such as red; by
project, such as painting a kitchen; or by lifestyle, such as creating a
room to reflect a personality or style.
“We know that the best way to help homeowners select the just-right
colors for their homes is to give them thoughtful starting points on our
display,” said Lia Gancas, senior brand manager, Olympic, a brand
of PPG. “If they come into the store with a color in mind, they can
easily find a point of reference on our new color center. Alternatively,
consumers can easily find inspiration if they’re unsure of where to
start their color journey. This display was created with
do-it-yourselfers as the top priority, because we want to ensure color
selection is a personal and fun experience for them.”
In response to consumers’ tastes and preferences, the collection now
boasts 1,056 colors across core colors and neutrals – 400 of which are
new.
“Choosing the right colors that are presented on a color display is a
mix of science and art,” said Dee Schlotter, senior color marketing
manager, North America, PPG. “In updating the color center, we used
research to determine what colors are most popular and sought-after, in
addition to including expanded color families based on current and
upcoming trends in home décor and creating a nice mix of classics. We
know consumers will feel confident in this new approach to quickly
finding the perfect color for their project.”
To help customers feel more confident in their color choices, the color
center also features inspiring take-home chips and oversized paint
swatches, which offer a larger view of the colors on each six-color
stripe cards, as well as a room image and recommended trim and accent
colors on the backside.
All assets housed within the in-store color center are also available
now at the new Olympic Paints and Stains website (www.olympic.com).
Optimized for both desktop and mobile devices, the site was designed in
response to consumer search and social data to ensure that consumers
will find the information they need to successfully complete their
projects. It features an infinite-scroll design, which offers related
content to enhance the user experience. Housing how-to articles and a
variety of technical and inspirational content, the website is organized
to guide consumers at every stage of the paint and stain purchase
journey.
In addition to offering many articles and tips, the website features
increased shareability with links to popular social media sites on each
page, improved navigation to retail partners’ websites, and new account
functionality that lets users store their favorite colors, products and
how-to project information.
Olympic Paints and Stains is a brand of PPG’s architectural
coatings business. Olympic Paints and Stains are available at
Lowe’s locations across North America. To learn more, visit www.olympic.com.
PPG’s architectural coatings business in the U.S. and Canada is an
industry leader in residential and commercial coatings, delivering the
latest technologies and operational advancements through its strong
portfolio of brands. It manufactures and sells interior and exterior
paints, stains, caulks, repair products, adhesives and sealants for
homeowners and professionals. Its distribution network includes more
than 15,000 touchpoints through company-owned stores, independent dealer
locations and all major home improvement centers across the U.S. and
Canada. For more information, visit PPGAC.com.
PPG: WE PROTECT AND BEAUTIFY THE WORLD™
At PPG (NYSE:PPG), we work every day to develop and deliver the paints,
coatings and materials that our customers have trusted for more than 130
years. Through dedication and creativity, we solve our customers’
biggest challenges, collaborating closely to find the right path
forward. With headquarters in Pittsburgh, we operate and innovate in
more than 70 countries and reported net sales of $15.3 billion in 2015.
We serve customers in construction, consumer products, industrial and
transportation markets and aftermarkets. To learn more, visit www.ppg.com.
We protect and beautify the world is a trademark and the PPG
Logo is a registered trademark of PPG Industries Ohio, Inc.
Olympic
is a registered trademark of PPG Architectural Finishes, Inc.
Lowe’s
is a registered trademark of LF, LLC.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160412006528/en/
Source: PPG
PPG Media Contacts:
Architectural Coatings
Jamie
Altman, 724-742-5599
jamie.altman@ppg.com
or
Architectural
Coatings
Greta Edgar, 724-742-5699
edgar@ppg.com
www.ppgac.com