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HOMAX Brand by PPG Introduces New and Improved TOUGH AS TILE Product

November 30, 2016
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HOMAX Brand by PPG Introduces New and Improved TOUGH AS TILE Product

Tub, sink and tile refinisher offers cost-effective solution for a like-new look

CRANBERRY TOWNSHIP, Pa.--(BUSINESS WIRE)-- The HOMAX® brand by PPG today unveiled a new and improved formula for the TOUGH AS TILE™ refinishing product, which helps restore the surface of old, stained or discolored porcelain, glazed ceramic tile or fiberglass surfaces. Formulated to meet the needs of professional and do-it-yourself (DIY) customers, the new product enables users to significantly improve the cosmetic appearance of tubs, sinks or tile over a weekend and at a great price.

In addition to being able to restore bathroom surfaces with a glossy, like-new protective finish, the product boasts many improved benefits that make projects even easier for professionals and DIY-ers, such as:

  • Faster dry time, making tubs and sinks ready for use just two days after application – a full day faster compared to the previous formulation;
  • Easier product application, with a new spray tip for comfort, improved spray pattern and improved drip resistance;
  • Higher gloss, giving a porcelain-like finish;
  • Brighter and whiter color, making surfaces look like new; and
  • Tougher finish and increased hardness to stand up to daily use longer.

“We know that one of homeowners’ biggest investments when it comes to home improvement is their bathroom space, as these projects are expensive and time-consuming,” said Alana Zajdel, PPG senior marketing manager, Homax brand. “With the new HomaxTough as Tile product, users can quickly and easily revamp the look of existing tubs, sinks or tile without spending a fortune or putting in days of manual labor. The Tough as Tile product is also perfect for professionals on a tight job budget or who need to get the job done quickly.”

The product is available in spray-on or brush-on application, depending on the project, and it comes in two popular shades: Bisque, a creamy off-white tone (aerosol only), and White, a clean white (spray-on or brush-on).

The Homax brand’s new and improved Tough as Tile product is currently available for less than $50 at THE HOME DEPOT® stores and will be available at LOWE’S® stores in December.

The Homax brand offers the leading line of aerosol wall and ceiling textures; a full range of interior patch and repair solutions; kitchen and bath restoration products; and sundries including a full assortment of premium steel wool. For more information about the Homax brand, visit homaxproducts.com.

PPG’s architectural coatings business in the U.S. and Canada is an industry leader in residential and commercial coatings, delivering the latest technologies and operational advancements through its strong portfolio of brands. It manufactures and sells interior and exterior paints, stains, caulks, repair products, adhesives and sealants for homeowners and professionals. Its distribution network includes more than 15,000 touchpoints through company-owned stores, independent dealer locations and all major home improvement centers across the U.S. and Canada. For more information, visit PPGAC.com.

PPG: WE PROTECT AND BEAUTIFY THE WORLD™

At PPG (NYSE:PPG), we work every day to develop and deliver the paints, coatings and materials that our customers have trusted for more than 130 years. Through dedication and creativity, we solve our customers’ biggest challenges, collaborating closely to find the right path forward. With headquarters in Pittsburgh, we operate and innovate in more than 70 countries and reported net sales of $14.8 billion in 2015. We serve customers in construction, consumer products, industrial and transportation markets and aftermarkets. To learn more, visit www.ppg.com.

We protect and beautify the world is a trademark and the PPG Logo is a registered trademark of PPG Industries Ohio, Inc.
Homax is a registered trademark and Tough as Tile is a trademark of PPG Architectural Finishes, Inc.
Lowe’s is a registered trademark of LF, LLC.
The Home Depot is a registered trademark of Homer TLC, Inc., and is used under license.

PPG Media Contacts:
Jamie Altman, 724-742-5599
Architectural Coatings
jamie.altman@ppg.com
or
Greta Edgar, 724-742-5699
Architectural Coatings
edgar@ppg.com
www.ppgac.com

Source: PPG

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