Top trend colors include creamy whites, ocean-inspired blues, and
organic, aloe greens
CRANBERRY TOWNSHIP, Pa.--(BUSINESS WIRE)--Sep. 30, 2015--
PPG Industries (NYSE: PPG), the world’s leading paint and coatings
company, today unveiled its 2016 Color Palette of the Year, which
showcases colors from the company’s leading paint brands: the GLIDDEN®
Paint, OLYMPIC® Paints, PPG PAINTS™ and PPG
PITTSBURGH PAINTS® lines.
“Each year, consumers and industry experts search for the one color that
will dominate trends for the year ahead,” said Dee Schlotter, senior
color marketing manager, PPG Architectural Coatings U.S. and Canada. “As
we looked ahead, PPG color experts experienced several emerging themes
for home décor in 2016, encouraging us to name a palette of the year,
which represents our strong portfolio of leading paint brands.”
Consumers’ desire for journey, newness and discovery provides direction
for Odyssey, the theme of the 2016 PPG Color Palette of the Year, which
is forecasted by the company’s global color experts. The palette
represents the adventurous experience of life in a fast-changing world.
“Evoking journeys and discoveries, but also the possibility of dangers,
the colors of the Odyssey palette keep us alert and at the same time
excited and vigilant,” Schlotter continued. “It is a thrilling time to
be alive, but it is definitely pushing most of us out of our comfort
zone, as are the prominent trending colors for 2016.”
PPG’s color experts have interpreted the Odyssey palette across leading
architectural paint brands to name the top colors for 2016 as follows:
Glidden Paint
Glidden Paint named Cappuccino White (45YY 74/073) the brand’s
2016 Color of the Year. A calm, sensitive and creamy neutral, Cappuccino
White creates a sense of delicacy and graceful design that promotes
wellness, purity, mindfulness, balance, privacy and peace. It is the
color of seashells and ocean-smooth rocks. The elegant white pairs well
with delicate pastels and light neutrals.
Olympic Paints and Stains
Blue Cloud (D48-5), a loud celebratory blue, is the 2016 Color of the
Year for Olympic paints. An unapologetic blue that is easily
noticed, it is impactful, self-expressive, social and glamorous. The
tone is sparkling and deep, and it resembles the ocean on an impossibly
clear day. PPG’s color experts recommend mixing this dazzling bright
blue with softer, neutral tones.
PPG Paints and PPG Pittsburgh Paints Brands
PPG THE VOICE OF COLOR® program, the color platform
for the PPG Paints and PPG Pittsburgh Paints brands,
named Paradise Found (PPG1135-5) as its 2016 Color of the Year. It is a
serious green that is nurturing as well as sturdy and protective. While
Paradise Found appears quiet and muffled, it provides a sense of
strength and organic energy that is reminiscent of militia and natural
environments. Keeping in mind the conscious awareness in society of an
increasing need for security and development of personal strength,
consumers who prefer this color likely wish to create a space that is
naturally beautiful and reassuringly safe. It is edgy, yet still
comforting, and it inspired by the urban militia trends seen on fashion
runways.
The Odyssey palette was developed by PPG’s global color styling team of
more than 20 color experts who gather annually to create a trend
forecast for the upcoming year. From businesses including automotive,
architectural, aerospace, consumer electronics and industrial coatings,
and from eight different countries, this team draws upon global,
cross-cultural and societal inspiration to forecast the latest trending
colors.
“The individual Colors of the Year across PPG’s portfolio of paint
brands are truly an embodiment of Odyssey,” Schlotter said. “Our society
is on a journey of evolution. With our traditional beliefs and driving
principles being challenged by science, technology and
interconnectivity, our inner stability depends on recognizing this
transformative journey and greeting both the world and the colors in it
with eyes wide open to the constant reshaping of our reality.”
The Glidden, Olympic, PPG Pittsburgh Paints and PPG Paints
brands are lines of PPG Architectural Coatings, a business of PPG
Industries, the world’s leading coatings company.
EDITOR’S NOTE: Visit PPG’s comprehensive online
newsroom for images and additional information on each brand’s Color
of the Year: newsroom.ppg.com/2016ColorTrends.
About PPG Architectural Coatings
PPG Architectural Coatings, U.S. and Canada, is an industry leader in
residential and commercial coatings, delivering the latest technologies
and operational advancements through its strong portfolio of brands. It
is a business of PPG Industries, the world’s leading coatings company,
and manufactures and sells interior and exterior paints, stains, caulks,
repair products, adhesives and sealants for homeowners and
professionals. Its distribution network includes more than 15,000
touchpoints through company-owned stores, independent dealer locations
and all major home improvement centers across the U.S. and Canada. For
more information, visit PPGAC.com.
PPG: BRINGING INNOVATION TO THE SURFACE.®
PPG Industries' vision is to continue to be the world’s leading coatings
company by consistently delivering high-quality, innovative and
sustainable solutions that customers trust to protect and beautify their
products and surroundings. Through leadership in innovation,
sustainability and color, PPG provides added value to customers in
construction, consumer products, industrial and transportation markets
and aftermarkets to enhance more surfaces in more ways than does any
other company. Founded in 1883, PPG has global headquarters in
Pittsburgh and operates in more than 70 countries around the world.
Reported net sales in 2014 were $15.4 billion. PPG shares are traded on
the New York Stock Exchange (symbol: PPG). For more information, visit www.ppg.com
and follow @PPGIndustries
on Twitter.
Glidden is a registered trademark of the PPG Group of Companies. Bringing
innovation to the surface and the PPG Logo are registered trademarks
and PPG Paints is a trademark of PPG Industries Ohio, Inc. Olympic,
PPG Pittsburgh Paints and The Voice of Color are registered trademarks
of PPG Architectural Finishes, Inc.
View source version on businesswire.com: http://www.businesswire.com/news/home/20150930005156/en/
Source: PPG Industries, Inc.
PPG Industries, Inc.
Media Contacts:
Jamie Altman, 724-742-5599
jamie.altman@ppg.com
or
Katie
Kirkpatrick, 724-742-5352
katie.kirkpatrick@ppg.com