Renovates, rebrands 16 new ‘Hometown Paint Stores’ as part of national
paint store network
PITTSBURGH--(BUSINESS WIRE)--Jul. 28, 2015--
PPG Industries (NYSE:PPG) today announced the grand opening of PPG
PAINTS™ stores in its global headquarters community of Pittsburgh.
PPG is renovating the 16 stores, which were acquired from two
independent paint retailers in 2014, to dramatically enhance the
customer experience with expanded store footprints, customer-friendly
service counters, industry-leading color selection tools and colorful,
well-lit interiors. Interior walls are branded with PPG’s signature blue
and large colorful stripes that reflect the PPG Paints logo,
which also appears on a fleet of 24 delivery vehicles that serve the
Pittsburgh area. In-store representatives are available to provide
painting professionals and do-it-yourself consumers with expert project
and product guidance and personalized service. In addition to more than
30 lines of paint and stain products, the stores provide a selection of
supplies and equipment such as brushes, paint applicators, spray
equipment, caulk and patching materials.
“We are proud to serve PPG’s hometown with our newly renovated PPG
Paints stores,” said Scott Sinetar, PPG vice president,
architectural coatings, North America. “The rebranding of the stores
raises PPG’s visibility in its communities.”
Each store includes a PPG Color Work Station, which offers tools to help
customers choose the right colors for home painting projects. The work
station’s 42-inch digital touchscreen enables users to virtually paint
room images and share “painted” images via email with friends and
family. The display showcases a palette of more than 2,000 available
colors through large, designer-sized take-home color strips, coordinated
palettes and magazine-like color cards to make color selection easier
and more inspiring. In addition, the stores offer color consultation
services with PPG designers.
The introduction of the new PPG Paints store brand in the
Pittsburgh market is part of a national rollout of PPG Paints
stores. PPG’s 635 company-owned stores across the U.S. will now operate
under the PPG Paints brand name. PPG Paints stores is the
second-largest paint store network in the U.S.
“The launch of the PPG Paints brand will enable us to focus our
marketing investment in one brand that is recognized by professional
audiences across the country,” said Tom Dougherty, PPG Architectural
Coatings director of marketing. “We want all customers to know that,
regardless of where or what their next project may be, they can count on
a local PPG Paints store to help them get it done right.”
A marketing campaign running through the coming months positions PPG
Paints stores as Pittsburgh’s new “Hometown Paint Stores.” The
campaign utilizes radio, newspaper, digital ads, billboards and
community sponsorships to get the word out. Also, the 16 Pittsburgh-area
stores are offering a buy-one-get-one-free promotion through Aug. 1 for
up to 10 free gallons of premium paint.
“The launch of PPG Paints stores provides us with the opportunity
to strengthen the awareness and visibility of PPG as the leading paints
supplier in our headquarters community,” said Bryan Iams, PPG vice
president, corporate and government affairs.
Visit www.ppgpaints.com/store-locator
to find PPG Paints stores in the Pittsburgh region.
About PPG Architectural Coatings
PPG Architectural Coatings,
U.S. and Canada, is an industry leader in residential and commercial
coatings, delivering the latest technologies and operational
advancements through its strong portfolio of brands. It is a business of
PPG Industries, the world’s leading coatings company, and manufactures
and sells interior and exterior paints, stains, caulks, repair products,
adhesives and sealants for homeowners and professionals. Its
distribution network includes more than 15,000 touchpoints through
company-owned stores, independent dealer locations and all major home
improvement centers across the U.S. and Canada. For more information,
visit PPGAC.com.
PPG: BRINGING INNOVATION TO THE SURFACE.®
PPG Industries'
vision is to be the world’s leading coatings company by consistently
delivering high-quality, innovative and sustainable solutions that
customers trust to protect and beautify their products and surroundings.
Through leadership in innovation, sustainability and color, PPG provides
added value to customers in construction, consumer products, industrial
and transportation markets and aftermarkets to enhance more surfaces in
more ways than does any other company. Founded in 1883, PPG has global
headquarters in Pittsburgh and operates in more than 70 countries around
the world. Reported net sales in 2014 were $15.4 billion. PPG shares are
traded on the New York Stock Exchange (symbol: PPG). For more
information, visit www.ppg.com
and follow @PPGIndustries
on Twitter.
Bringing innovation to the surface is a registered trademark and PPG
Paints is a trademark of PPG Industries Ohio, Inc.
NOTE TO EDITORS: Multimedia and other content is available at http://newsroom.ppg.com/ppgpaintsstores.
View source version on businesswire.com: http://www.businesswire.com/news/home/20150728005438/en/
Source: PPG Industries, Inc.
PPG Industries, Inc.
Media:
Mark Silvey, 412-434-3046
PPG
Corporate Communications
silvey@ppg.com
or
Jamie
Altman, 724-742-5599
PPG Architectural Coatings
Jamie.altman@ppg.com