PITTSBURGH--(BUSINESS WIRE)--Sep. 3, 2014--
PPG Industries (NYSE:PPG) today announced the launch of an updated
global corporate marketing campaign aimed at increasing awareness of how
the world’s leading coatings and specialty materials company helps its
customers in a wide range of markets with coatings innovations,
sustainable solutions and color technologies.
“The corporate marketing campaign showcases PPG’s unique ability to
partner with our customers – from consumers painting their homes to
original equipment manufacturers of everything from airplanes to
automobiles – to help them protect, enhance and beautify their most
valuable assets,” said Bryan Iams, PPG vice president, corporate and
government affairs.
The campaign, which began in 2011, has been updated with:
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Targeted print and online advertising, featuring high-impact ads that
highlight PPG products in color against black-and-white backdrops,
showing the unique ways that PPG assists customers in tackling
important issues
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A refreshed global corporate website and social media effort to
support the advertising
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An internal communications effort that encourages employees to act as
PPG brand ambassadors in discussing the company’s unique competencies
“PPG has the capabilities to enhance more types of customers’ surfaces
in more ways than does any other company,” Iams said. “This campaign
highlights the stories that showcase this as well as our strengths in
innovation, sustainability and color technology across the global
markets we serve.”
The multichannel campaign focuses on the aerospace, automotive
manufacturing, automotive refinish and repair, commercial construction,
infrastructure, marine renewable energy, and residential construction
markets. All campaign assets feature the tagline “Bringing innovation to
the surface,” meant to reinforce PPG’s promise to deliver value to its
customers.
Ads will begin appearing this quarter in trade and online outlets
throughout the United States and Canada, as well as the company’s key
growth regions of Asia Pacific; Europe, the Middle East and Africa; and
South America.
PPG: BRINGING INNOVATION TO THE SURFACE.(TM)
PPG Industries’ vision is to continue to be the world’s leading coatings
and specialty materials company. Through leadership in innovation,
sustainability and color, PPG helps customers in industrial,
transportation, consumer products, and construction markets and
aftermarkets to enhance more surfaces in more ways than does any other
company. Founded in 1883, PPG has global headquarters in Pittsburgh and
operates in nearly 70 countries around the world. Reported net sales in
2013 were $15.1 billion. PPG shares are traded on the New York Stock
Exchange (symbol:PPG). For more information, visit www.ppg.com
and follow @PPGIndustries
on Twitter.
Bringing innovation to the surface is a trademark of PPG
Industries Ohio, Inc.
Source: PPG Industries, Inc.
PPG Corporate Communications
Mark Silvey, 412-434-3046
silvey@ppg.com