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Manufacturers offer various effects across whites, blacks and greys.
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Consumers will have access to “high-depth” colours for 2015 models.
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Four palettes cover 63 new PPG colours introduced for 2017-2018 models.
TROY, Mich.--(BUSINESS WIRE)--Nov. 18, 2014--
PPG Industries (NYSE:PPG), the world’s leading manufacturer of
transportation coatings, today released its annual automotive colour
popularity data, showing that white continues to be the most popular car
colour globally based on 2014 automotive build data. (Additional
materials regarding PPG’s 2014 automotive colour data are available at newsroom.ppg.com/autocolor14.)
According to PPG’s global data, white ranked first (up 3 percent from
last year to 28 percent), followed by black (18 percent), and silver and
grey tied for third (13 percent each). Silver’s popularity continues to
decrease across the globe, dropping seven percent over the last two
years. In Europe, white remains most popular (25 percent), followed by
black (15 percent) and grey (14 percent), and natural shades such as
golds, beiges, yellows, oranges and browns continue to grow in
popularity (12 percent).
“Car manufacturers across the world are continually seeking new ways to
create a unique appearance for models and vehicle brands. As color
selection takes place two or three years in advance of a model year, it
is important for auto makers to combine color popularity with global
consumer trends,” said Jane E. Harrington, PPG manager, colour styling,
automotive OEM (original equipment manufacturer) coatings. “Today,
automotive manufacturers can choose from a broad array of colours, a
wide assortment of variations of conservative hues such as white,
silver, black and grey, and distinct effects such as micas, glass
flakes, fine bright aluminium and hue-shifting pigments.”
Trend highlights from the 2014 data for specific countries include:
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In France, white is most popular (30 percent), followed by grey (16
percent), silver (15 percent) and black (13 percent).
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In Germany, black is most popular (21 percent), followed by white (20
percent), grey (14 percent), natural shades such as golds, beiges,
yellows, oranges and browns (14 percent), and silver (10 percent).
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In Italy, white is most popular (32 percent), followed by black (15
percent), other colours including two-tone vehicles (12 percent), and
grey (10 percent).
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In Spain, white is most popular (28 percent), followed by grey (18
percent), natural shades (14 percent) and silver (11 percent).
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In the United Kingdom, white is most popular (19 percent), followed by
grey (17 percent), natural shades (16 percent) and red (15 percent).
When looking at vehicle types across Europe, PPG found that half of
luxury vehicles manufactured in 2014 were black and compact models were
the most likely to feature red or blue shades.
Looking to 2015 models, Harrington said PPG believes drivers will
continue to see an increase in natural tones such as coppers, oranges
and browns. New models also may be influenced by metal tones such as
bronze, pewter and rose gold, which have had a significant influence
across fashion, jewellery, furniture and industrial design in recent
years. In addition, consumers will have access to the same
high-definition experience they now readily consume across entertainment
platforms, with access to “high-depth” colour – a deeper, richer version
of colour – especially in 2015 models that offer blues, reds and yellows.
PPG Automotive Colour Palettes for 2017-2018 Models
In
response to continued demand for colour innovation in automotive
coatings, PPG introduced 63 exterior shades to manufacturers for
consideration in styling 2017-2018 model year vehicles. Titled
“Elements,” the collection includes four palettes:
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Good Life captures the harmony between man-made and natural
elements, emphasizing a spirit of respect for nature and simplicity,
and enabling drivers to discover their best balance with life. The
palette includes earth tones, golden yellows, weathered browns
and foliage greens.
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I’m Pulse reflects the movement of consumers to take control of
design through their connections via social media and the growing
popularity of the “maker” movement. The palette includes bold bright
hues, opaque pastels and urban neutrals.
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Co-Leidescope reflects the growing global eclecticism that is
inclusive of ethnicities and cultures. The palette includes spicy-hot
reds, gemstone greens, plum and indigo blues that create a bohemian
flare.
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Introsense represents a new direction in minimalistic styling
that blends clean, pared-down designs with a quiet nature. The palette
includes pale-washed blues, greens, corals and purples combined with
light, nuanced neutrals.
PPG engages a network of more than 25 colour experts with a focus on
automotive, architectural, aerospace and consumer-products markets.
These specialists analyse design trends, consumer preferences and
priorities across regional, cultural and global markets to determine
factors that will influence future colour choices. The new colours and
palettes introduced this year for automotive manufacturers reflect
developments across these markets and influences.
PPG: BRINGING INNOVATION TO THE SURFACE.™
PPG Industries'
vision is to continue to be the world’s leading coatings and specialty
materials company. Through leadership in innovation, sustainability and
colour, PPG helps customers in industrial, transportation, consumer
products, and construction markets and aftermarkets to enhance more
surfaces in more ways than does any other company. Founded in 1883, PPG
has global headquarters in Pittsburgh and operates in nearly 70
countries around the world. Reported net sales in 2013 were $15.1
billion. PPG shares are traded on the New York Stock Exchange
(symbol:PPG). For more information, visit www.ppg.com
and follow @PPGIndustries
on Twitter.
Bringing innovation to the surface is a registered trademark of
PPG Industries Ohio, Inc.
Source: PPG Industries
PPG Corporate Communications, EMEA
Ken Armistead, +441924354848
karmistead@ppg.com