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Manufacturers offer various effects across whites, blacks and grays.
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Golds, beiges, yellows, oranges and browns grew in popularity.
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Consumers will have access to “high-depth” colors for 2015 models.
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PPG introduced 63 new colors for 2017-2018 models.
TROY, Mich.--(BUSINESS WIRE)--Nov. 18, 2014--
PPG Industries (NYSE:PPG), the world’s leading manufacturer of
transportation coatings, today released its annual automotive color
popularity data, showing that white continues to be the most popular car
color globally based on 2014 automotive build data. (Additional
materials regarding PPG’s 2014 automotive color data are available at newsroom.ppg.com/autocolor14.)
According to PPG’s global data, white ranked first (up 3 percent from
last year to 28 percent), followed by black (18 percent), and silver and
gray tied for third (13 percent each). Silver’s popularity continues to
decrease across the globe, dropping seven percent over the last two
years.
“Car manufacturers across the world are continually seeking new ways to
create a unique appearance for models and vehicle brands. As color
selection takes place two or three years in advance of a model year, it
is important for auto makers to combine color popularity with global
consumer trends,” said Jane E. Harrington, PPG manager, color styling,
automotive OEM (original equipment manufacturer) coatings. “Today,
automotive manufacturers can choose from a broad array of colors as well
as a wide assortment of variations of conservative hues such as white,
silver, black and gray, and distinct effects such as micas, glass
flakes, fine bright aluminum and hue-shifting pigments.”
Regional trend highlights from the 2014 data include:
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In North America, white remains most popular (23 percent), followed by
black (18 percent), gray (16 percent) and silver (15 percent).
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In South America, silver and white lead in popularity (32 percent
each), followed by black (13 percent), gray (11 percent), red (8
percent) and blue (2 percent).
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In Europe, white remains most popular (25 percent), followed by black
(15 percent) and gray (14 percent), and natural shades such as golds,
beiges, yellows, oranges and browns continue to grow in popularity (12
percent).
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In Asia Pacific markets, white remains most popular (31 percent),
followed by black (20 percent) and silver (12 percent).
Across North American vehicle types manufactured in 2014, PPG found that:
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Ten percent of automobiles were coated in natural hues such as golds,
beiges, yellows, oranges and browns. Browns in particular are growing
in popularity in midsize and sport utility vehicle (SUV) models.
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Sports models continue to be the most likely to feature red, blue or
green shades. All three colors overtook gray and silver as more
popular colors for sports models.
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Luxury vehicles, 24 percent of which were white in 2014, are most
likely to feature effect finishes such as metallic or pearl tri-coat.
Looking to 2015 models, Harrington said PPG believes drivers will
continue to see an increase in natural tones such as coppers, oranges
and browns. New models also may be influenced by metal tones such as
bronze, pewter and rose gold, which have had a significant influence
across fashion, jewelry, furniture and industrial design in recent
years. In addition, consumers will have access to the same
high-definition experience they now readily consume across entertainment
platforms, with access to “high-depth” color – a deeper, richer version
of color – especially in 2015 models that offer blues, reds and yellows.
PPG Automotive Color Palettes for 2017-2018 Models
In response to continued demand for color innovation in automotive
coatings, PPG introduced 63 exterior shades to manufacturers for
consideration in styling 2017-2018 model year vehicles. Titled
“Elements,” the collection includes four palettes:
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Good Life captures the harmony between man-made and natural
elements, emphasizing a spirit of respect for nature and simplicity,
and enabling drivers to discover their best balance with life. The
palette includes earth tones, golden yellows, weathered browns
and foliage greens.
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I’m Pulse reflects the movement of consumers to take control of
design through their connections via social media and the growing
popularity of the “maker” movement. The palette includes bold bright
hues, opaque pastels and urban neutrals.
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Co-Leidescope reflects the growing global eclecticism that is
inclusive of ethnicities and cultures. The palette includes spicy-hot
reds, gemstone greens, plum and indigo blues that create a bohemian
flare.
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Introsense represents a new direction in minimalistic styling
that blends clean, pared-down designs with a quiet nature. The palette
includes pale-washed blues, greens, corals and purples combined with
light, nuanced neutrals.
PPG engages a network of more than 25 color experts with a focus on
automotive, architectural, aerospace and consumer-products markets.
These specialists analyze design trends, consumer preferences and
priorities across regional, cultural and global markets to determine
factors that will influence future color choices. The new colors and
palettes introduced this year for automotive manufacturers reflect
developments across these markets and influences.
PPG: BRINGING INNOVATION TO THE SURFACE.™
PPG Industries' vision is to continue to be the world’s leading coatings
and specialty materials company. Through leadership in innovation,
sustainability and color, PPG helps customers in industrial,
transportation, consumer products, and construction markets and
aftermarkets to enhance more surfaces in more ways than does any other
company. Founded in 1883, PPG has global headquarters in Pittsburgh and
operates in nearly 70 countries around the world. Reported net sales in
2013 were $15.1 billion. PPG shares are traded on the New York Stock
Exchange (symbol:PPG). For more information, visit www.ppg.com
and follow @PPGIndustries
on Twitter.
Bringing innovation to the surface is a registered trademark of
PPG Industries Ohio, Inc.
Source: PPG Industries, Inc.
PPG Industries, Inc.
Mark Silvey, PPG Corporate Communications,
412-434-3046
silvey@ppg.com
www.ppg.com