Palettes push to new levels of clarity, beauty and durability to unlock
and protect the beauty of wood
PITTSBURGH--(BUSINESS WIRE)--Mar. 24, 2014--
America’s most trusted stain brand since 1938, OLYMPIC® Paint and Stain
announced today the launch of OLYMPIC® ELITE™ Advanced Stain + Sealant
in One, a super-premium exterior stain line offering a new palette of
wood- and nature-inspired hues, available exclusively at Lowe’s stores
nationwide. Developed for durability and incorporating Olympic
Stains’ highest levels of protection against the damaging effects of
sunlight, water, mildew and algae on the coating, Olympic ELITE
targets the homeowner who appreciates the beauty of wood and is willing
to invest a bit more to enhance and protect with more beautiful and
durable color.
OLYMPIC® Paint and Stain announced today the launch of OLYMPIC® ELITE™ Advanced Stain + Sealant in One, a super-premium exterior stain line offering a new palette of wood- and nature-inspired hues, available exclusively at Lowe’s stores nationwide. (Photo: Business Wire)
The new ELITE line introduces WOODLAND OIL™ – a series of
super-pigmented, super-penetrating semi-transparent stains in Natural,
Mahogany Blaze, Kona Brown and a gold-brown hue called “Mountain Cedar.” Woodland
Oil penetrates quickly, even on exotic hardwoods. ELITE also
adds a semi-solid stain to the Olympic line, a bridge between
semi-transparent and solid color for wood with more imperfections.
“The deck has become an extension of the interior living space into the
outdoors – an exterior room for entertaining and relaxing. An Olympic
stain will help make those outside spaces more beautiful and protect
them year round,” said Nicole Jones, senior brand manager, Olympic
Paint and Stain. “Olympic ELITE stains offer new levels of
clarity, beauty and durability to unlock the beauty of exterior wood and
protect it for years to come.”
Utilizing COLOR RICH™ Technology, Olympic ELITE stain delivers
new levels of clarity in transparent stains and rich, low-luster solid
colors that will resist mildew and algae on the paint film better than
standard flat, solid color stains. Each wood-inspired hue is available
in semi-transparent, semi-solid and solid color stains so homeowners can
keep the color they love as their decks age. The solid color stain
palette also offers 28 nature-inspired hues to complement wood, brick
and stone finishes and to harmonize with the home’s natural setting.
Colors span eight color families and offer beautiful palette
combinations.
To keep decks, patios and other outside wood looking great, Olympic
ELITE incorporates a 4-SEASON™ Protection Package – featuring
urethane-fortified resins for resilience and durability, exceptional
ultraviolet (UV) resistance, enhanced waterproofing protection and the
most powerful biocide package offered in the Olympic stain line
for a more mildew- and algae-resistant film.
To learn more about Olympic ELITE Advanced Stain + Sealant in
One, visit www.olympic.com.
Join the conversation by liking Olympic Paint and Stain on Facebook
and by following Olympic Paint on Twitter.
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Olympic, a brand of PPG Architectural Finishes, Inc., is a
category leader in the paint and stain segment. Olympic ELITE
Exterior Stain is available exclusively at Lowe’s and offers a
one-product solution for consumers at a retail price of approximately
$40. For more information on Olympic products and ongoing color
updates, visit www.olympic.com.
PPG: BRINGING INNOVATION TO THE SURFACE.™
PPG Industries' vision is to continue to be the world’s leading coatings
and specialty materials company. Through leadership in innovation,
sustainability and color, PPG helps customers in industrial,
transportation, consumer products, and construction markets and
aftermarkets to enhance more surfaces in more ways than does any other
company. Founded in 1883, PPG has global headquarters in Pittsburgh and
operates in nearly 70 countries around the world. Sales in 2013 were
$15.1 billion. PPG shares are traded on the New York Stock Exchange
(symbol:PPG). For more information, visit www.ppg.com
and follow @PPGIndustries
on Twitter.
OLYMPIC is a registered trademark and 4-Season, Color Rich,
Elite Unlocking the Beauty of Wood and Woodland Oil are
trademarks of PPG Architectural Finishes, Inc.
Bringing
innovation to the surface is a trademark of PPG Industries Ohio, Inc.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140324006180/en/
Source: PPG Industries, Inc.
PPG Architectural Coatings
Katie Kirkpatrick, 724-742-5352
katie.kirkpatrick@ppg.com